strategy

command & conquer.

Get the 'Big Picture'

Our process is to collaborate with our customers to determine the business requirements and site objectives and define and document the information architecture (IA) and navigation of the new site. The basic goal of IA is to understand the site from a 'big picture' perspective and to direct the site visitor using navigational and psychological drivers to desired sections of the site and, thus, desired outcomes. Before developing navigation and overall architecture of the site, we analyze a number of different components in order to create an efficient, intuitive and informative user experience.

Objectives

First and foremost we review the marketing objectives of the site. In most cases this has already been provided by the Client, but in some cases, we work with the Client to help define their overall goals. For instance, if the Client's main goal is to increase revenue through product sales, then making the online storefront a dominant and easy-to-use feature of the site is a necessity.

Target Audience

Once the marketing objective's has been established the next step is to review the target audience of the site - the Who, What, Why, When and How definition. This determines important development requirements such as browser specifications, rich media capabilities and user functionality that is critical to the success of the site.

Traffic Analysis

If we're redesigning an existing site, an important resource to refer to is site traffic analysis (if reporting is available). Reporting software can offer valuable insight into any site by offering statistics on pages most visited, pages least visited, entry and exit points of users, paths users take per visit, etc. In general, it tells you how users are interacting with your site which you can then use to re-tool the existing architecture to achieve the results you and your users are looking for.

Review

The last step in the process is to review and organize the content of the site into logical categories. The content will innately impact the navigation of the site, however, the information gathered in the previous steps will help fine-tune the navigation to best suit the desired user experience.

identity design id, asap.

Individuality

Our clients have unique identity needs, and we understand that one solution will not work for all clients. The Unrefined design group employs a wide range of knowledge, skill, and experience to discover and implement a branding and identity strategy that best meet the specific needs of each client.

Unrefined provides a customized approach to defining and articulating an organization's identity by framing and responding to 3 driving questions:

• What are the business objectives?
• Who is the target audience?
• What is the organization's message?

Create Presence

The Unrefined creative team approaches each project with a customer-centric perspective. We work closely with our clients and representatives to identify target audience, highlight key message points, and understand detailed business objectives to deliver an identity that will create true presence.

Unrefined specializes in the production of printed collateral for new and existing clients. Our dedicated internal design team knows what it takes to combine web and print design to create an effective marketing strategy. We offer an extensive range of print design products including:

• Brochures, reports and newsletters
• Exhibition and promotional material
• Multimedia / overhead presentations
• Advertising and direct mail
• Packaging and CD ROMS
• Annual Reports

Start the Presses

With the ability and experience to print on a range of stocks that goes far beyond paper, we use varying techniques and methods to ensure that your corporate information impresses the reader by its look and feel. Whether it is business stationery, point of sale ideas, or presentation banners you require our team of print designers make sure your work is completed to the best possible standard using any given budget.

When designing corporate literature, we feel it is vital to capture all of the important aspects of a company in order to deliver the correct message. By using the latest print design techniques, materials and technology, Unrefined ensures that the finished article is the best it possibly can be.

web design form. meet function.

U-nique

We build websites that make an impact and create true Internet presence. How do we do it? Simple, we listen. Then we apply our skills and experience and collaborate with our clients to create a truly unique and representative website experience.

• Our website development process follows a solid understanding of the target audience, information architecture and technical requirements, including database development and platform concerns.
• Our design team works closely with our programmers to ensure that the design philosophy remains true throughout the development phase; maintaining visual consistency while integrating the appropriate functionality.
• Our goal is to create an emotional connection with the user through the visual design and functionality of the website. We know how to make sites that work well - sites that are clean, usable and most of all, memorable.

The result is a better user experience and increased brand recognition for our clients.

animation smooth operator.

Complimentary Design

Unrefined incorporates Flash animation as part of our visual integration philosophy to help create a powerful communications tool for our clients. Our approach to Flash is that it should compliment a website, not be the focus. We understand that Flash cannot make a website design strong if the website was designed poorly from the start. What it can do is take a well designed site and elevate the experience by connecting with users in a unique way.

When considering Flash for a particular project, we ask ourselves, and our customers, the following questions:

• Is Flash the best solution for the objective?
• Is there an element that would be enhanced by movement?
• Can Flash enhance the overall usability of this website?
• Can Flash elevate the visual sophistication of this website?
• Who will be viewing the website?

We understand the power of Flash and how it can create unique visual experiences for the user. We are proponents of Flash when it is used intelligently and appropriately to dynamically enhance a website.

e-commercecheckout. cash-in.

State of the Cart

Unrefined provides innovative and custom e-commerce solutions to companies that wish to sell products over the Web. Our programmers have developed a seamless shopping experience and e-commerce functions for a variety of websites targeting both consumer and business-to-business markets. Our functional e-commerce expertise includes:

Product Catalog

Site users will be able to select and purchase products listed in the catalog either via the search functionality or by browsing product categories. Our custom e-commerce solution will handle order processing via the website database.

Shopping Cart

Unrefined provides a shopping cart function tailored to meet the needs of your site. Intuitive and easy-to-use, our shopping carts minimize the abandon rate and maximize customer sales!

Sales Tax and Shipping Cost Integration

Our solutions can be tailored to automatically calculate sales taxes and shipping charges based on parameters that you define.

Shipping Integration

We can design your website for integration with shipping companies like UPS, Federal Express and others.

Security

Unrefined can provide a website that uses high-grade encryption, passwords and access control if required for your application.

video production

Let's Make a Production Out of It

Unrefined provides innovative and custom production solutions to companies that wish to sell products, provide training, or promote themselves through a wide variety of media including, TV, DVD, CD-ROM, or the Web.

Unrefined works closely with our clients to pre-produce the entire project to ensure it's swift completion. Our production team will shoot and edit all video to client specifications.

We provide various video services including, but not limited to:

Video can be authored for Television or mass distribution on DVD, CD-ROM and VHS