stand outunprecedented, unrivaled, unrefined.

Unrefined is a young agency brimming with talent, vision, and technical skill in web media, print media, and video production. Our fresh ideas will help your company stand out amongst the plethora of generic boring designs and breathe new life into your business.

recent workin the spotlight.

Frank O'Donnell // Comedy Boot Camp 3 RI BLN Rhodes to Independence Worcester State // Set the Floor on Fire Worcester State // Simply Irresistible Noah's Computer Center DreamWorx

processgood practice makes perfect.

Strategy

We work with our clients on website concepts and objectives, business rules, platform/technology needs, target market needs as well as competitive and industry analysis. Once analysis is complete we help to determine the site navigation plan, user psychology anticipation and planning for future scalability.

Design

Our team approaches each project with a customer-centric design perspective. We work closely with our clients to identify target audience, highlight key message points, and understand detailed business objectives to deliver an identity that will create true presence.

Development

Unrefined will complete the development and integration of all elements of the Internet presence and then commence final acceptance testing. During this phase, the site will be placed on a testing server to provide ample opportunity for revisions and modifications to occur prior to final testing.

Quality Assurance

Unrefined subjects all website components to rigorous quality standards. During the course of development, the project creative director serves as Quality Assurance ("QA") lead and is responsible for the initial development of the overall delivery strategy and plan for the deployment of the website graphics and multimedia applications.

Launch & Support

Once the extensive quality assurance checks have been satisfactorily completed, Unrefined will launch the project and deliver project documentation.

teamexecutive profiles.

Daniel A. Horan, Co-Founder

Creative Director

Co-Founder of Unrefined Multimedia, Dan is a self proclaimed nerd. There are not many people who love both the design and technical aspect of web design, yet Dan finds himself living somewhere in between these two very different worlds.

Dan views relationship building and client communication as crucial elements to Unrefined's success. It is his priority to understand client needs and focus on furthering business relationships with industry leaders to better serve clients in the future.

A graduate of New England Institue of Technology, Dan has an Associates Degree in Multimedia Web Design (MWD) with a concentration in Web Development. Dan's primary work includes but is not limited to...

  • Web Design
  • Graphic Design
  • CSS/Coldfusion/JavaScript/ASP/PHP/ActionScript/HTML
  • 2D Animation
Joshua D. Smith, Co-Founder

Visual Media Director

Josh, Partner and Co-Founder of Unrefined Multimedia, has been instrumental in steering the Unrefined ship to its current position in the creative communications market. With a background in video production and multimedia development, Josh brings a passion for visual media to his position as Unrefined's Visual Media Director.

A graduate of New England Institue of Technology, Josh has an Associates Degree in Multimedia (MMD) and a Bachelors in Digital Recording Arts (DRA) with a concentration in video production. Joshua's primary work includes but is not limited to...

  • Graphic Design
  • Digital Video Editing/Compositing/Shooting
  • DVD/CD Publishing
  • Pre/Post Production
  • Web Design
Unrefined Multimedia
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